Do you know who you’re talking to? If you want to sell houses, you should.
If you don't know your audience, your sales pitch might land about as gracefully as a first-time skydiver.
Why Your Listing Photos Are Killing the Sale (And How to Fix It)
Bad real estate images are the industry's quiet deal killers. If your listing images look like they’ve been taken with a potato, buyers will move on.
5 real estate photography and media trends reshaping the market
If you've scrolled through Zillow, Instagram, or TikTok lately, you've probably noticed some patterns in on your FYP and feed. As the new owner of Blackhall Media Group, I've looked at thousands of listings trying to learn what works and what doesn’t.
The art of home staging: Transforming houses into irresistible homes that sell fast
Remember when selling a house was just about slapping a "For Sale" sign in the yard and waiting for the offers to roll in? Well, those days are as gone as shag carpeting and avocado-colored appliances. Welcome to the era of home staging, where your humble abode gets the Hollywood treatment before its big debut on the market.